WHAT WE SET OUT TO DO
We were breifed to use programmatic media buying routes to enhance sales at 47Skin, to gain deeper understanding of the audience and its make up and to optimise media activity to conversions. Inflating prices in Facebook encouraged us to look at alternatives
We used this campaign to drive not only sales for the advertiser as a direct result but also to scope out sites that might appear more appropriate to have a direct campaign running with - as such we were able to identify other media owners that we have started working with directly to enhance the campaign
WHAT WE DID
Constant optimisation has lead to an ever increasing average conversion rate, suggesting that the campaign is not only working but that we are also a way away from reaching saturation point. We maintained viewability score at a cool 87.7% and had record click through rates of 1.68% as a peak in the campaign. The campaign has produced an ROI of 2.1
WHAT HAPPENED
"Great campaign to be part of and thrilled that we are able to target converting users so well"
- Francine Penney, Adloook
"Delighted with the progress of the campaign - let's keep going!"
- Allistair Collins, 47Skin
"This is a great collaboration with an insightful client happy to share their data so that we can make significant optimizations with the media plan"
- Adam
